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<p><strong>Choosing the best platform for building a website is crucial for meeting your project’s unique goals. In this guide, we’ll explore popular options—WordPress, Webflow, Squarespace, Headless CMS, and custom-built solutions—to help you select the ideal fit for your needs.</strong></p>
<h2>Why Choosing the Right Platform For Building a Website Matters</h2>
<p>Building a website involves more than just putting together pages and content—it’s about using the right tools to achieve your project’s specific goals. With so many options available, choosing the best platform for building a website depends on what you want your site to do. Each platform offers its own unique strengths, limitations, and features that can impact how well it performs, how easily it can grow with your business, and how smoothly it runs for users.</p>
<p>In this post, we’ll dive into some of the most popular website platforms—<strong>WordPress, Webflow, Squarespace, Headless CMS Solutions</strong>, and <strong>custom-built solutions</strong>. Each of these have been crafted to support specific needs, from simple portfolio sites to high-performance applications. We’ll look at the pros and cons of each, discussing where they excel, where they might fall short, and how to match the right platform to your project’s goals.</p>
<p>By the end, you’ll have a better understanding of which platform is the best platform for building a website that aligns with your objectives, supports growth, and delivers a great experience for visitors.</p>
<h2>WordPress</h2>
<p><strong>What It’s Best For:</strong> WordPress is an excellent choice for highly customizable websites, blogs, and content-heavy sites that require advanced functionality. With its versatile framework, it can support everything from simple blogs to complex e-commerce sites, making it one of the most popular platforms in the world.</p>
<h4>Benefits</h4>
<ul>
<li aria-level="1"><strong>Flexibility and Customization:</strong> One of the standout features of WordPress is its flexibility. With thousands of themes and plugins available, you can tailor your website to fit your specific needs. Whether you&#8217;re looking to create a visually appealing portfolio or a fully functional e-commerce store, WordPress has the tools to help you achieve your vision. The ability to modify the appearance and functionality without extensive coding knowledge is a significant advantage for many users.</li>
<li aria-level="1"><strong>Large Community and Resources:</strong> WordPress boasts a vast community of developers, designers, and users. This means that help is readily available through forums, tutorials, and online resources. If you encounter issues or need guidance, you’ll likely find answers quickly. Additionally, the community continuously contributes to the platform, ensuring that it stays up to date with the latest trends and security measures.</li>
<li aria-level="1"><strong>SEO Friendly:</strong> WordPress is designed with SEO in mind. Many themes and plugins are optimized for search engines, making it easier for your site to rank well in search results. Plugins like Yoast SEO or Rank Math can help you manage your content’s SEO effectively, allowing you to improve visibility and attract more traffic without extensive technical expertise.</li>
</ul>
<h4>Limitations</h4>
<ul>
<li aria-level="1"><strong>Learning Curve:</strong> While WordPress is user-friendly, it does have a steeper learning curve compared to some other website builders. New users may find the initial setup and configuration overwhelming, especially if they want to leverage more advanced features. Familiarizing yourself with the dashboard and understanding how to manage themes and plugins may take some time.</li>
<li aria-level="1"><strong>Requires Regular Maintenance:</strong> WordPress sites need regular maintenance to function smoothly. This includes frequent updates to themes, plugins, and the core software to ensure security and optimal performance. Neglecting maintenance can lead to vulnerabilities and performance issues, which can impact the user experience and search engine rankings.</li>
</ul>
<hr />
<p>WordPress remains a powerful option for building a website, especially if you need a platform that offers extensive customization and support for various types of content. However, it’s essential to be prepared for the commitment required to manage and maintain a WordPress site effectively.</p>
<h2>Webflow</h2>
<p><strong>What It’s Best For:</strong> Webflow is ideal for designers and businesses seeking a no-code solution that offers visual control over their website. It allows users to create responsive websites with a focus on design, making it a popular choice for creative professionals and agencies.</p>
<h4>Benefits</h4>
<ul>
<li aria-level="1">Design Freedom: One of Webflow’s key advantages is its fully visual design interface. Users can drag and drop elements to create unique layouts without needing to write any code. This freedom allows for a high degree of creativity, enabling designers to craft visually appealing websites that stand out from the competition.</li>
<li aria-level="1">No-Code Solution: Webflow caters to those who may not have extensive coding skills but want to produce a professional-looking website. Its intuitive interface empowers users to build complex designs and animations without relying on developers, streamlining the web design process.</li>
<li aria-level="1">Responsive Design: With Webflow, creating responsive websites is straightforward. Users can design for various screen sizes directly within the platform, ensuring that their websites look great on desktops, tablets, and mobile devices. This capability is essential in today’s mobile-first environment, where user experience can significantly impact engagement and conversion rates.</li>
</ul>
<h4>Limitations</h4>
<ul>
<li aria-level="1"><strong>Limited Plugins and Extensions:</strong> Compared to WordPress, Webflow has fewer third-party integrations and plugins available. While it includes many built-in features, users looking for specific functionalities may find the options somewhat restrictive. This can be a drawback for those who want to customize their site extensively with external tools.</li>
<li aria-level="1"><strong>More Expensive for Large Sites:</strong> While Webflow is affordable for smaller projects, hosting costs can increase significantly as your website grows. This makes it less cost-effective for larger sites with high traffic or extensive content. Businesses should consider their long-term needs and budget when choosing Webflow as their platform.</li>
<li aria-level="1"><strong>Core Web Vitals Optimization:</strong> While Webflow offers many design capabilities, some users may find it challenging to optimize for Core Web Vitals—metrics crucial for user experience and search ranking. Advanced performance optimizations like managing layout shifts, improving first input delay, and optimizing loading times can be less flexible or require workarounds within Webflow&#8217;s built-in structure.</li>
</ul>
<hr />
<p>Webflow is an excellent choice for those who prioritize design and user experience. Its no-code approach and responsive design capabilities make it accessible for users without technical backgrounds while still delivering professional results. However, it&#8217;s essential to evaluate whether its limitations align with your project’s requirements.</p>
<p>&nbsp;</p>
<h2>Squarespace</h2>
<p><strong>What It’s Best For:</strong> Squarespace is best suited for small businesses, creative professionals, and individuals looking for a straightforward and visually appealing website solution. It’s particularly popular for portfolios, small online stores, and personal blogs due to its elegant design templates and user-friendly interface.</p>
<h4>Benefits</h4>
<ul>
<li aria-level="1"><strong>Easy Setup and Maintenance:</strong> One of Squarespace’s standout features is its simplicity. Users can quickly set up their websites without any technical skills. The platform provides a guided process for selecting templates and customizing designs, making it accessible for anyone looking to establish an online presence. Additionally, Squarespace handles all software updates and security measures, reducing the ongoing maintenance burden on users.</li>
<li aria-level="1"><strong>Built-in Templates and E-commerce:</strong> This platform offers a variety of beautifully designed templates that are fully customizable. These templates cater to different industries and styles, allowing users to create a unique brand identity easily. Moreover, Squarespace includes robust e-commerce features, making it simple for users to sell products or services online without needing additional plugins or integrations.</li>
<li aria-level="1"><strong>Affordable:</strong> For small businesses and personal projects, Squarespace can be a cost-effective option. The pricing structure is transparent, and users can select plans that fit their needs without hidden costs. This straightforward pricing model helps users budget for their website without unexpected expenses.</li>
</ul>
<h4>Limitations</h4>
<ul>
<li aria-level="1"><strong>Less Customization:</strong> While this platform provides excellent templates and design options for building your website, it has limitations regarding customization beyond the available templates. Users may find it challenging to implement specific features or functionalities that are easily achievable on more flexible platforms like WordPress.</li>
<li aria-level="1"><strong>Core Web Vitals Performance:</strong> Squarespace websites may face challenges in optimizing for Core Web Vitals, as the platform&#8217;s templates and built-in functionalities can limit control over aspects like page load speed, layout shifts, and interactivity. This may impact user experience and search rankings.</li>
<li aria-level="1"><strong>Limited SEO Capabilities:</strong> Although Squarespace has some built-in SEO tools, it doesn’t offer the same level of flexibility and control as other platforms. Users looking to implement advanced SEO strategies may find Squarespace restrictive, making it more challenging to optimize for search engines effectively.</li>
</ul>
<hr />
<p>Squarespace is a strong contender for users seeking a simple, elegant website solution with minimal setup and maintenance. Its built-in features and templates cater well to small projects and businesses. However, users should consider whether its limitations in customization, optimization, and SEO capabilities align with their long-term goals.</p>
<p>&nbsp;</p>
<h2>Headless CMS Solutions</h2>
<p><strong>What It’s Best For:</strong> Headless CMS setups are ideal for businesses and developers looking for a flexible and performance-driven approach to web development. This architecture is particularly beneficial for content-heavy sites and applications that require fast loading times and an engaging user experience.</p>
<h4>Benefits</h4>
<ul>
<li aria-level="1"><strong>Performance:</strong> One of the key advantages of a headless setup is enhanced performance. By decoupling the front end from the back end, developers can optimize each layer independently. This allows for faster loading times and improved user experiences, especially when paired with modern hosting solutions like Vercel, which specializes in serverless functions and static site generation.</li>
<li aria-level="1"><strong>Flexibility in Front-End Development:</strong> Headless CMS solutions allow developers to choose their front-end technologies without being tied to a specific system. Whether using React, Vue.js, Next.js or another framework, teams can create custom user interfaces that align with their design goals and functionality requirements. This flexibility enables the development of highly interactive applications that engage users effectively.</li>
<li aria-level="1"><strong>Scalability:</strong> As businesses expand, their web development needs often grow more complex. A headless architecture makes it easier to scale applications and accommodate increased traffic without sacrificing performance. Content can be served efficiently from the back end, while the front end can adapt to varying user demands, making it an ideal solution for growing organizations.</li>
</ul>
<h4>Limitations</h4>
<ul>
<li aria-level="1"><strong>Complex Setup:</strong> Implementing a headless CMS can be more complex than traditional setups. It typically requires a deeper understanding of web development and coding practices. The initial configuration and integration process may be more time-consuming, potentially requiring more resources than standard CMS options.</li>
<li aria-level="1"><strong>Dependency on Developers:</strong> Ongoing management and updates usually require technical expertise, making headless setups less accessible for non-developers. Businesses may need to rely on development teams to handle routine updates, maintenance, and troubleshooting, which can lead to higher costs and resource allocation.</li>
</ul>
<hr />
<p>Headless CMS solutions offer a powerful option for businesses seeking flexibility, performance, and scalability in their web development projects. While they provide significant advantages, the complexity and reliance on technical expertise may not suit every organization. Companies should carefully consider their capabilities and goals when exploring this architectural approach.</p>
<h2>Custom-Built Solutions</h2>
<p><strong>What It’s Best For:</strong> Custom-built solutions are ideal for businesses with unique requirements that cannot be met by standard platforms. They offer complete control over the design, functionality, and user experience, making them perfect for complex projects that demand tailored features and high performance.</p>
<h4>Benefits</h4>
<ul>
<li aria-level="1"><strong>Tailored Functionality:</strong> One of the most significant advantages of custom-built solutions is their ability to be tailored precisely to meet specific business needs. Whether you require unique e-commerce capabilities, specialized integrations, or a specific user experience, custom development allows for the creation of features that align perfectly with your project goals.</li>
<li aria-level="1"><strong>Enhanced Performance and Scalability:</strong> Custom solutions can be optimized for performance from the ground up. Developers can ensure that the architecture is designed to handle expected traffic loads and growth over time. This level of optimization can lead to faster load times and a smoother user experience, which is critical for retaining users and achieving business objectives.</li>
<li aria-level="1"><strong>Complete Control:</strong> With a custom-built solution, you have full control over every aspect of your website, including design, user interface, and security measures. This flexibility allows businesses to create a unique online presence that reflects their brand identity and values while also addressing specific functionality requirements.</li>
</ul>
<h4>Limitations</h4>
<ul>
<li aria-level="1"><strong>Higher Costs:</strong> Custom development typically requires a significant investment in both time and resources. Building a website from scratch can be more expensive than using off-the-shelf solutions, and ongoing maintenance may also come at a premium. Organizations must weigh the benefits of customization against the associated costs.</li>
<li aria-level="1"><strong>Longer Development Time:</strong> Developing a custom solution can take longer than setting up a website on a standard platform. The process involves planning, designing, coding, and testing, which can extend the timeline from conception to launch. This may not be ideal for businesses needing a quick turnaround.</li>
<li aria-level="1"><strong>Dependency on Developers:</strong> Once a custom solution is built, ongoing management and updates will likely require technical expertise. This reliance on developers for maintenance can lead to challenges, especially if in-house capabilities are limited or if the original development team is unavailable.</li>
</ul>
<hr />
<p>Custom-built solutions are a powerful option for businesses that require unique functionality and complete control over their online presence. While they offer significant advantages in terms of customization and performance, organizations must carefully consider the higher costs and development timelines associated with this approach. Companies should evaluate their specific needs and resources before committing to a custom-built solution.</p>
<p>&nbsp;</p>
<h2>How to Choose the Best Platform for Building Your Website</h2>
<p>Choosing the right platform for your website can be daunting given the variety of options available. Here are some key considerations to guide your decision:</p>
<ul>
<li aria-level="1"><strong>Assess Your Goals:</strong> Start by identifying the primary objectives of your website. Are you building a simple blog, an e-commerce site, or a complex web application? Understanding your goals will help narrow down your choices.</li>
<li aria-level="1"><strong>Evaluate Your Budget:</strong> Consider your budget for both initial setup and ongoing maintenance. Some platforms may require higher upfront costs or recurring fees that can add up over time. Ensure you choose a solution that fits within your financial constraints.</li>
<li aria-level="1"><strong>Consider Your Technical Expertise:</strong> Be honest about your technical skills and those of your team. If you lack coding experience, opting for a no-code or low-code solution like Squarespace or Webflow may be more suitable. Conversely, if you have a strong development team, a headless CMS or custom solution might be more appropriate.</li>
<li aria-level="1"><strong>Look Ahead:</strong> Think about your long-term needs and how your website might grow over time. Choose a platform that can scale with your business and adapt to changing requirements. A flexible option like WordPress or a headless setup may provide the scalability you need.</li>
<li aria-level="1"><strong>Research and Test:</strong> Don’t hesitate to explore multiple platforms before making a decision. Most website builders offer free trials or demos. Take advantage of these to test the features, ease of use, and overall experience to see what aligns best with your needs.</li>
</ul>
<h2>Conclusion</h2>
<p>Choosing the best platform for building a website is a critical decision that can significantly impact the success of your project. As we&#8217;ve explored, each option—WordPress, Webflow, Squarespace, headless CMS solutions, and custom-built approaches—offers unique benefits and limitations tailored to different needs and goals.</p>
<p>Ultimately, the right platform for your website depends on your specific goals, technical capabilities, and budget. By carefully assessing your project requirements and considering the strengths and weaknesses of each option, you can make an informed decision that will set your website up for success.</p>
<p>Investing time in understanding these platforms will pay off, ensuring you choose the one that aligns best with your vision and objectives. Whether you opt for a flexible CMS, a visually-oriented design tool, or a custom solution, remember that the goal is to create an engaging and functional website that serves your audience effectively.</p>


Best Platform For Building A Website

<p><strong>First impressions matter more than ever. For websites, that first impression comes in the form of User Experience (UX), page loading times, and responsiveness. Google’s Core Web Vitals (CWV) are a set of metrics that measure these critical aspects. This article explores the link between CWV and conversion rates, demonstrating how prioritizing Good CWV can significantly impact your finances.</strong></p>
<h2>Understanding Core Web Vitals</h2>
<p>CWV consists of three key metrics:</p>
<ul>
<li aria-level="1"><strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> This measures how quickly the main content of your page loads. Ideally, your LCP should occur within 2.5 seconds of a user landing on the page.</li>
<li aria-level="1"><strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This metric tracks unexpected layout shifts that can occur while a page is loading, disorienting users. A good CLS score is below 0.1.</li>
<li aria-level="1"><strong>Interaction to Next Paint (INP):</strong> INP reflects how responsive your website feels after user interaction, like clicking a button. A lower INP (ideally below 100 milliseconds) translates to a smoother and more engaging experience.</li>
</ul>
<h2>The User Experience Connection</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-956" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux.webp" alt="Core Web Vitals User Experience" width="1400" height="967" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux.webp 1400w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-300x207.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-1024x707.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-768x530.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-1200x829.webp 1200w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /></p>
<p>Having to wait forever for a website to load can lead to user frustration and abandonment &#8211; nowadays, people just don’t like to wait, so pages need to load as fast as possible. Similarly, a website with frequent layout shifts creates a confusing and jarring experience &#8211; this could lead to unwanted results when performing actions on your website. Finally, a website that feels sluggish and unresponsive, discourages user engagement. Significant improvements in Core Web Vitals can lead to substantial reductions in bounce rates and increases in user satisfaction.</p>
<h2>Conversions: The Financial Bridge</h2>
<p>A positive UX experience naturally encourages users to take desired actions on your website. These are known as conversions. Faster loading times mean users are more likely to stay engaged and explore your offerings, instead of falling in your competitor&#8217;s lap just because your website wasn’t good enough. A stable layout builds user trust and confidence, making them more receptive to conversion opportunities. Additionally, a responsive website fosters user interaction and increases the likelihood of conversions. Data and case studies consistently demonstrate a <a href="https://web.dev/case-studies/vitals-business-impact#redbus" target="_blank" rel="noopener">strong correlation between optimized CWV and improved conversion rates.</a></p>
<p>While improving your website&#8217;s Core Web Vitals score, you are not only ensuring a good user experience and performance for your frequent users but also increasing the chances of appearing on the first page of the SERPs. This could provide more exposure, new users, and more revenue.</p>
<h2>Core Web Vitals Financial Impact: It Pays to be Fast and Stable</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-955" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success.webp" alt="Financial impact of Core Web Vitals" width="1600" height="1410" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success.webp 1600w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-300x264.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1024x902.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-768x677.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1536x1354.webp 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1200x1058.webp 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1400x1234.webp 1400w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></p>
<p>Improved conversion rates translate directly to increased revenue or lead generation for your business. Imagine a scenario where optimizing CWV leads to a 10% increase in conversion rate on your product page. This can have a significant financial impact, especially for high-traffic websites. Beyond immediate gains, good CWV also fosters long-term benefits like customer retention, brand loyalty, and as mentioned, improved online presence.</p>
<p><a href="https://www.rumvision.com/blog/benefits-of-optimizing-core-web-vitals/" target="_blank" rel="noopener">Here are some case studies</a> that support the idea, and the link, between passing Core Web Vitals scores and financial revenue.</p>
<h2>Prioritize Performance, Reap the Rewards</h2>
<p>By prioritizing CWV, you&#8217;re not just improving user experience – you&#8217;re investing in the success of your website and the financial success of your business. Faster loading times, a stable layout, and a responsive interface all contribute to a more engaging experience that drives conversions and ultimately, boosts your overall success. There’s no doubt that a website that prioritizes performance stands out, attracting and converting visitors into loyal customers.</p>


Core Web Vitals Impact: Conversion Rates & Financial Growth

<p><strong>Ever run a website speed test only to find out that your Core Web Vitals assessment failed? Don&#8217;t fret! A failing score doesn&#8217;t mean your website is doomed. It just means there&#8217;s room for improvement. This article will explain what Core Web Vitals are, why a failing score matters, and how to fix it – with a little help from OneRhino, a fantastic solution we&#8217;ll discuss later.</strong></p>
<h2>What Does Core Web Vitals Assessment Failed Mean?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-937" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean.webp" alt="what does core web vitals assessment failed mean" width="1776" height="1077" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean.webp 1776w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-300x182.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1024x621.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-768x466.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1536x931.webp 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1200x728.webp 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1400x849.webp 1400w" sizes="auto, (max-width: 1776px) 100vw, 1776px" /></p>
<p>A failing Core Web Vitals assessment can have a significant impact on your website&#8217;s success. Let&#8217;s delve deeper into the consequences:</p>
<ul>
<li><strong>Frustration and High Bounce Rate:</strong> Imagine a visitor clicks on your website, eager to learn more about your product or service. But then, they&#8217;re greeted by a slow loading time, unresponsive buttons, and content that jumps around the screen. This creates a frustrating user experience, leading them to bounce (leave your website) before they even get a chance to engage.</li>
<li><strong>Reduced Conversions:</strong> A slow and unstable website can lead to missed opportunities. If users can&#8217;t interact with your website smoothly, they&#8217;re less likely to make a purchase, sign up for a newsletter, or take any other desired action.</li>
<li><strong>Negative Impact on SEO:</strong> Google prioritizes websites that offer a good user experience. A failing Core Web Vitals score can negatively impact your search ranking, making it harder for potential customers to find your website in the first place. <a href="https://www.searchenginejournal.com/ranking-factors/core-web-vitals/" target="_blank" rel="noopener">Studies have shown a clear correlation between good Core Web Vitals scores and higher search rankings.</a></li>
<li><strong>Damaged Brand Reputation:</strong> A slow and clunky website reflects poorly on your brand. It can give visitors the impression that you&#8217;re unprofessional or unconcerned about user experience. In today&#8217;s competitive online landscape, a bad first impression can be detrimental to your brand reputation.</li>
</ul>
<p>If your Core Web Vitals assessment failed, consider implementing the necessary technical improvements and investing in the overall success of your website.</p>
<p style="text-align: center;"><a href="https://pagespeedtest.co/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-938 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp" alt="Is your website passing Core Web Vitals? Find out now!" width="1293" height="574" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp 1293w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-300x133.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1024x455.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-768x341.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1200x533.webp 1200w" sizes="auto, (max-width: 1293px) 100vw, 1293px" /></a></p>
<h2>What Is Core Web Vitals?</h2>
<p>Core Web Vitals are a set of three metrics that Google uses to measure a website&#8217;s user experience. These metrics focus on loading speed, responsiveness, and visual stability. Here&#8217;s a breakdown of each:</p>
<ul>
<li><strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> This measures how long it takes for the main content of your webpage to load. Think of it as the first impression your website makes on visitors.</li>
<li><strong><a href="https://onerhinop.wpengine.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint (INP)</a>:</strong> This measures how responsive your website feels. It essentially tracks how long it takes for the website to react to a user&#8217;s interaction, like clicking a button.</li>
<li><strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This measures how much the layout of your webpage jumps around as it loads. Imagine a user trying to read text that keeps shifting – not ideal!</li>
</ul>
<h2>How To Improve My Core Web Vitals Score</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-939" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score.webp" alt="How to improve my Core Web Vitals score" width="1800" height="1082" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score.webp 1800w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-300x180.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1024x616.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-768x462.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1536x923.webp 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1200x721.webp 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1400x842.webp 1400w" sizes="auto, (max-width: 1800px) 100vw, 1800px" /></p>
<p>There are several ways to improve your Core Web Vitals score. Here are a few key areas to focus on:</p>
<ul>
<li><strong>Optimize Images:</strong> Large, unoptimized images can significantly slow down your website. Use tools to compress images without sacrificing quality, and consider using next-gen formats like WebP.</li>
<li><strong>Reduce Render-Blocking Resources:</strong> JavaScript and CSS files can block the initial rendering of your website. Techniques like minification, deferring non-critical scripts, and code splitting can help.</li>
<li><strong>Improve Server Response Time:</strong> A slow server can make everything else take longer. Consider upgrading your hosting plan or using a Content Delivery Network (CDN) to improve server response times.</li>
<li><strong>Minimize Layout Shifts:</strong> Avoid elements on your page from jumping around as it loads. This can be caused by things like lazy loading images without proper dimension specifications.</li>
</ul>
<h2>Core Web Vitals Assessment Failed? &#8211; SEO Solutions</h2>
<p>Google considers passing Core Web Vitals as crucial for good SEO, and its impact it has on real world search ranking continues to grow.</p>
<p>[gravityform id="4" title="true" description="true" ajax="true"]</p>
<p>Remember, a good user experience is crucial for your website&#8217;s success. By focusing on Core Web Vitals and partnering with OneRhino, you can create a website that loads fast, feels responsive, and provides a positive experience for your visitors. If your Core Web Vitals assessment failed, contact us to get started today.</p>
<p style="text-align: center;"><a href="https://pagespeedtest.co/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-938 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp" alt="Is your website passing Core Web Vitals? Find out now!" width="1293" height="574" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp 1293w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-300x133.webp 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1024x455.webp 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-768x341.webp 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1200x533.webp 1200w" sizes="auto, (max-width: 1293px) 100vw, 1293px" /></a></p>


Core Web Vitals Assessment Failed – What Should I Do Now?

<p><strong>Looking to optimize Core Web Vitals? Website performance is no longer a luxury, it&#8217;s a necessity. Core Web Vitals (CWV) are a set of metrics established by Google to measure critical aspects of user experience on web pages. These metrics directly impact how quickly your website loads, how responsive it feels to user interactions, and how visually stable it is. Addressing CWV issues is crucial for improving SEO ranking, user engagement, and ultimately, conversion rates. However, with multiple CWV metrics to consider, prioritizing which issues to tackle first can be a challenge. This article will equip you with a strategic framework for prioritizing Core Web Vitals fixes, ensuring you get the most significant impact for your optimization efforts.</strong></p>
<h2>Understanding Core Web Vitals</h2>
<p>Core Web Vitals consist of three key metrics that measure different aspects of user experience:</p>
<ul>
<li><strong><a href="https://onerhinop.wpengine.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> This metric focuses on loading speed. It measures the time it takes for the largest piece of content on your webpage to become visible to the user. A slow LCP translates to longer wait times, impacting user experience and potentially leading to higher bounce rates.</li>
<li><strong><a href="https://onerhinop.wpengine.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint (INP)</a>:</strong> This metric gauges responsiveness. It measures the time it takes for the browser to respond to a user interaction, such as a click or a tap on the screen. A high INP value indicates a laggy and unresponsive website, frustrating users and hindering engagement.</li>
<li><strong><a href="https://onerhinop.wpengine.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This metric focuses on visual stability. It measures the total amount of unexpected layout shifts a user experiences while the page is loading. CLS can occur when elements on the page jump around as content loads, making it difficult for users to interact with the page effectively.</li>
</ul>
<p><em>Maybe insert some kind of visuals here to support the above.</em></p>
<h2>Identifying Your Core Web Vitals Issues</h2>
<p>The first step to optimize Core Web Vitals is understanding the current state of your website&#8217;s Core Web Vitals. Several free and readily available tools can help you identify and diagnose CWV issues, such as <a href="https://pagespeed.web.dev/" target="_blank" rel="noopener">Google PageSpeed Insights</a> and <a href="https://developer.chrome.com/docs/lighthouse/overview" target="_blank" rel="noopener">Lighthouse</a>.</p>
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<h2>The Prioritization Framework</h2>
<p>While all Core Web Vitals are important, addressing them all simultaneously might not be the most efficient approach. A strategic prioritization framework helps you focus on the issues that will have the most significant impact on your website&#8217;s performance and user experience &#8211; hence on your website&#8217;s overall score.</p>
<p>Here are three key factors to consider when prioritizing CWV fixes:</p>
<h3>Impact on User Experience</h3>
<p>Consider how each CWV metric directly affects user experience. A high LCP time translates to longer loading waits, discouraging users from staying on the page. High INP values lead to a laggy and unresponsive website, hindering user interaction and potentially leading to missed conversions. CLS issues can be particularly frustrating, causing users to click on the wrong elements or accidentally trigger unintended actions.</p>
<h3>Difficulty of Fix</h3>
<p>The complexity of the solution should also be factored into your prioritization strategy. Simple fixes like optimizing images, minifying code, or enabling browser caching can be implemented relatively quickly. More complex solutions, such as server-side rendering or code refactoring, might require more development resources and time investment.</p>
<h3>Business Impact</h3>
<p>Certain CWV issues might have a greater impact on specific business goals. For instance, CLS issues on product pages could lead to lower conversion rates, making them a higher priority than CLS issues on less critical pages like blog posts. Similarly, a slow LCP on your homepage, the primary entry point for most users, might be a higher priority than a slow LCP on a deeper landing page within your website.</p>
<h3>Prioritization Strategies</h3>
<p>Based on the prioritization framework, here are three effective strategies for tackling CWV issues:</p>
<ul>
<li><strong>Low-Hanging Fruit:</strong> Focus on quick and easy fixes with a significant impact on user experience. This could include optimizing images, enabling compression, minifying code, leveraging browser caching, or reducing the number of third-party scripts. While these fixes might seem minor individually, the cumulative impact on loading speed and responsiveness can be substantial.</li>
<li><strong>High-Impact Fixes:</strong> Address issues that significantly hurt user experience and have a moderate difficulty level. Examples include reducing render-blocking resources and eliminating unnecessary JavaScript execution. These optimizations might require some development effort but can significantly improve INP and overall user experience.</li>
<li><strong>Strategic Investments:</strong> Focus on complex fixes with a high potential impact on user experience and business goals. This category might include server-side rendering, implementing a Content Delivery Network (CDN), or code refactoring. While these solutions require more resources, they can have a lasting and significant impact on overall website performance and SEO ranking.</li>
</ul>
<h2>Additional Considerations to Optimize Core Web Vitals</h2>
<p>Optimizing Core Web Vitals is an ongoing process. It&#8217;s crucial to track your progress by running CWV tests after implementing fixes. This will allow you to measure the effectiveness of your efforts and identify any new issues that may arise.</p>
<h2>Conclusion</h2>
<p>By implementing a strategic prioritization framework, you can ensure your Core Web Vitals optimization efforts deliver the most significant impact on your website&#8217;s performance and user experience. Focusing on low-hanging fruit first provides a quick win, while addressing high-impact issues and strategically investing in complex fixes ensures long-term website optimization success. Remember, a well-performing website leads to a more engaged user base, improved conversion rates, and ultimately, a thriving online presence, which in turn boosts your website&#8217;s ranking in SERPs.</p>
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Optimize Core Web Vitals: A Roadmap to Success

<p><strong>Some websites are just frustrating to visit, especially when they have content that starts rearranging on its own. You end up losing where you’re looking at, or worse, clicking something you didn’t intend to. It’s a good thing that Google included Cumulative Layout Shift (CLS) in Core Web Vitals (CWV) so leading search engines prioritize showing websites with minimal layout shifts.</strong></p>
<p><strong>To help you learn more about CLS, this article covers what it is, how it’s related to Core Web Vitals, how it’s measured and monitored, and its overall impact on your website’s search rankings and user experience.</strong></p>
<h2> What is Cumulative Layout Shift?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-733" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score.png" alt="What is CLS in Core Web Vitals" width="4638" height="3441" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score.png 4638w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-300x223.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-1024x760.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-768x570.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-1536x1140.png 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-2048x1519.png 2048w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-1200x890.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/cls-score-1400x1039.png 1400w" sizes="auto, (max-width: 4638px) 100vw, 4638px" /></p>
<p>Cumulative Layout Shift (CLS) refers to the unexpected shuffling or rearrangement of web page elements (images, ads, dynamic content) during loading time. It’s one of the three key metrics in Core Web Vitals (CWV) that focuses on measuring your website’s visual stability. CLS assesses disruptive layout shifts that your users experience while navigating through your website.</p>
<p>Search engines nowadays prioritize user-centric metrics, so CLS goes beyond ensuring that your page layout is aesthetically pleasing. Significantly minimizing layout shifts gives you a low CLS score, which makes your website rank higher in search results. Users are also more likely to stay on your website, increasing session durations, user retention, and eventually leads to higher conversion rates.</p>
<h2>CLS in Core Web Vitals</h2>
<p>CWV is a set of metrics made by Google that assesses various aspects of web performance in user experience. CLS is one of its three main components, while the others are <strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a></strong> and First Input Delay (FID), which is set to change to <strong><a href="https://web.dev/articles/inp#:~:text=Note%3A%20Interaction%20to%20Next%20Paint,is%20a%20poor%20user%20experience.">Interaction to Next Paint (INP) in March 2024</a></strong>.</p>
<p>While CLS addresses visual stability and predictability, LCP focuses on the loading speed of the main content, and FID (or INP in the near future) measures your website’s responsiveness to user interactions. All these three metrics together provide a comprehensive insight on how your site is performing and which areas need improvements.</p>
<p>Focusing on CLS alone will not be enough to maximize your website’s performance. You have to understand how it works in conjunction with LCP and FID/INP since search engines look at your website’s CWV as a whole. It’s your overall CWV score what determines how great your user experience is and how high you’ll rank on search engines.</p>
<h2>What Causes Cumulative Layout Shifts?</h2>
<p>Adding visual elements to your websites such as images, dynamic content, or ads can definitely make it stand out and monetize your traffic. However, these can be the main culprits that can disrupt the initial layout of your page and the user experience.</p>
<p>See this sequence below. That&#8217;s a good example of a poor CLS disrupting the user experience:</p>
<div style="display: flex; justify-content: center;"><video style="width: 300px; height: 600px;" autoplay="autoplay" loop="loop" muted="" width="300" height="150"><source src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/poor-cls-sequence.mp4" type="video/mp4" />Your browser does not support the video tag.</video></div>
<blockquote><p><em>In the sequence, you can appreciate how the user attempted to accept the payment but right in the exact moment when the Accept button was going to be clicked, an additional element was loaded on the page, moving all content down. This made the user interact with the wrong button, leading to an unwanted result.</em></p></blockquote>
<p>Here are some common scenarios that cause Cumulative Layout Shifts:</p>
<p><strong>Images without Dimensions:</strong> Unspecified image dimensions can lead to unexpected shifts as the browser allocates space based on available information.</p>
<p><strong>Ads and Iframes:</strong> Unsynchronized loading of ads and iframes, without proper dimension definitions, may push existing content, causing layout shifts.</p>
<p><strong>Dynamic Content:</strong> Content that dynamically loads or changes after the initial render can contribute to layout shifts. These are elements that can change or update in real-time based on user interactions, preferences, or external factors.</p>
<p><strong>Delayed Loading of Elements:</strong> Slow-loading elements, especially images, also impacts layout stability.</p>
<p><strong>Viewport Changes:</strong> Resizing the viewport or changing device orientation can trigger layout shifts, especially without proper responsive design.</p>
<p>Websites with poor layout stability may have added or modified one or two of the above factors. These needs to be revisited and worked on.</p>
<h2>Recommended Cumulative Layout Shift</h2>
<p>To ensure an ideal user experience, Google urges your website to maintain a CLS score of 0.1 or lower. Google has a <strong><a href="https://developers.google.com/search/docs/appearance/core-web-vitals">CWV guideline</a></strong> that classifies CLS scores into the following:</p>
<ul>
<li><strong>Good CLS:</strong> A CLS score of 0.1 and below indicates minimal layout shift and is considered &#8220;good&#8221;, reflecting a stable and user-friendly browsing experience with fewer disruptions.</li>
<li><strong>Poor CLS:</strong> A CLS score above 0.1  is considered &#8220;poor&#8221;, signifying a potentially disruptive page layout.</li>
</ul>
<h2>Measuring and Monitoring CLS</h2>
<p>On top of looking into the possible causes of high CLS and understanding the recommended threshold, learning what tools to use (and eventually how to utilize them) will provide you a more solid insight on improving a poor LCP.</p>
<p>These are the most common tools and techniques on how you can measure and monitor your website’s CLS:</p>
<h4>Chrome DevTools <img loading="lazy" decoding="async" class="alignnone wp-image-739" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/chrome-devtools-logo.svg" alt="Chrome DevTools logo" width="30" height="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> A built-in developer tool for Google Chrome</li>
<li><strong>How to use it:</strong> Access the &#8220;Performance&#8221; tab to record. Analyze a performance trace, specifically observing &#8220;Layout Shift&#8221; in the &#8220;Experience&#8221; section to measure CLS over time.</li>
</ul>
<h3>Lighthouse Reports <img loading="lazy" decoding="async" class="alignnone wp-image-740" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/lighthouse-logo.svg" alt="Google Lighthouse logo" width="30" height="30" /></h3>
<ul>
<li><strong>What’s it for:</strong> An open-source tool for evaluating webpage performance (real-world and lab data).</li>
<li><strong>How to use it:</strong> Generate comprehensive reports that include CLS scores either through Chrome DevTools or online tools, for assessment and optimization.</li>
</ul>
<h3>PageSpeed Insights <img loading="lazy" decoding="async" class="alignnone wp-image-741" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/pagespeed-insights-logo.svg" alt="PageSpeed Insights logo" width="30" height="30" /></h3>
<ul>
<li><strong>What’s it for:</strong> PageSpeed Insights analyzes webpage performance using real-world and lab data.</li>
<li><strong>How to use it:</strong> Access lab data from the Chrome User Experience Report via API. Examine aggregated CLS data derived from actual users&#8217; experiences.</li>
</ul>
<h3>Google Search Console <img loading="lazy" decoding="async" class="alignnone wp-image-742" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/google-search-console-logo.svg" alt="Google Search Console logo" width="34" height="30" /></h3>
<ul>
<li><strong>What’s it for:</strong> Google Search Console provides insights into a website&#8217;s performance on Google Search.</li>
<li><strong>How to use it:</strong> Navigate to the &#8220;Core Web Vitals&#8221; report under &#8220;Enhancements&#8221;. Review CLS data specific to the pages on your website.</li>
</ul>
<h3>JavaScript Libraries <img loading="lazy" decoding="async" class="alignnone wp-image-743" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/javascript-logo.svg" alt="" width="30" height="150" /></h3>
<ul>
<li><strong>What’s it for:</strong> JavaScript libraries, like CumulativeLayoutShift.js, enable programmatic tracking of CLS.</li>
<li><strong>How to use it:</strong> Implement these libraries to gather detailed information about layout shifts. This helps in debugging and improvement efforts for CLS measurement.</li>
</ul>
<p>Regularly monitoring CLS, especially after implementing changes to the website, ensures consistent improvements over time.</p>
<h2>Importance of Maintaining a Low CLS</h2>
<p>Keeping a low CLS (<em>0.1 and below</em>) will be highly advantageous to you for two main reasons.  First, you’ll rank higher in Google search results and second, you&#8217;ll provide better user experience.</p>
<h3>Google’s 28-day Window</h3>
<p>You know by now that Google evaluates and ranks your website based on its page performance via Core Web Vitals (CWV), right? Well Google uses a <strong><a href="https://webmasters.stackexchange.com/questions/139413/how-does-a-28-day-window-work-for-core-web-vitals">28-day rolling average</a></strong> score to evaluate LCP, FID (<em>soon to be INP in March 2024</em>), and CLS. Since CLS is a third of what makes up your overall score, a high layout shift will fail your CWV score and fixing it can take up to 28 days before you pass the CWV score again. This costs you money and traffic daily until the changes take effect.</p>
<p>Additionally, websites with layouts that shift a lot drive visitors away and this problem is much worse for those browsing on smartphones. With lots of other sites, users won&#8217;t hesitate to jump to the next until they find a smoother experience. This does not just negatively affect your site traffic and retention, but the possibility of actual conversion as well. Users may overlook important content, unintentionally click the wrong options, or checkout prematurely.</p>
<h2>Conclusion</h2>
<p>Understanding and managing Cumulative Layout Shift (CLS) is essential for optimizing your website’s performance and improving user experience so you can rank higher in search results. Google has included CLS as one of the three key metrics in Core Web Vitals, and it is recommended that you maintain a score 0.1 and below. For monitoring and measuring CLS, you can use readily-available tools such as Chrome DevTools, Lighthouse Reports, PageSpeed Insights, Google Search Console, and JavaScript.</p>
<p>You must continuously keep your CLS in check and immediately address identified issues. Google evaluates your overall Core Web Vitals on a 28-day rolling average, and a poor CLS can make you fail for days.</p>


What is CLS in Core Web Vitals

<p><strong>What’s the difference between a website that loads lightning-fast and a website that seems to painfully take its time? Well, the former will rank significantly higher on search engines due to having a lower Largest Contentful Paint (LCP), one of the three key metrics in Core Web Vitals (CWV).</strong></p>
<p><strong>This article unravels what LCP is in relation to CWV, its significance, how to measure it, and its overall impact on your SEO rankings and user experience.</strong></p>
<h2>LCP in Core Web Vitals</h2>
<p>Before we explore the fundamentals of LCP, it’s first important to understand its background.</p>
<p>This is where<strong><a href="https://web.dev/articles/vitals" target="_blank" rel="noopener"> Core Web Vitals</a></strong> (CWV) comes in–it’s a set of metrics introduced by Google itself that’s designed to assess various aspects of web performance. It has three major components including Largest Contentful Paint (LCP) along with <a href="https://web.dev/blog/inp-cwv" target="_blank" rel="noopener"><strong>First Input Delay (FID) which is set to change to Interaction to Next Paint (INP) in March 2024</strong></a> and <strong><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a></strong>.These three collectively provide web developers with a comprehensive data to measure and improve a website’s performance.</p>
<p>LCP is the first impression-maker among the three, and first impressions on your website can make or break its search engine ranking and user experience.</p>
<h2>What is LCP?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-691 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score.png" alt="LCP in Core Web Vitals values" width="1440" height="1079" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score.png 1440w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score-300x225.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score-1024x767.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score-768x575.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score-1200x899.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/01/LCP-score-1400x1049.png 1400w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></p>
<p>Largest Contentful Paint (LCP) is a user experience metric that gauges the loading performance of a web page. It measures the time it takes for the largest and most significant elements to show up and become available for user interaction. These elements can be any form of media such as images, banners, and videos, or textual elements such as taglines and text blocks.</p>
<p>In simpler terms, LCP focuses on the moment when users can see and interact with the primary assets on your website. It’s like a speedometer that keeps tabs on how quickly the main content shows up when you open a webpage.</p>
<h2>Why is LCP Important?</h2>
<p>LCP plays a crucial role in determining the perceived performance of a site, thus positively impacting search engine rankings. Websites that nail the LCP game not only keeps their users hooked, but are also more likely to show up on the first few search results.</p>
<p>The loading speed of a webpage also directly influences user satisfaction and engagement. When a site loads quickly, users are more likely to stick around, enjoy their time there, and possibly even do some more clicking and exploring.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-694 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/endless-loading.gif" alt="Website loading slow affecting LCP in Core Web Vitals" width="1164" height="652" /></p>
<p>This reduces bounce rates and since users are less likely to bail out without doing anything, increases the chances of conversion or turning them into customers.</p>
<h2>Factors Influencing LCP in Core Web Vitals</h2>
<p>Several factors contribute to your website’s overall LCP, each playing a crucial role in contributing to the user&#8217;s perception of a site&#8217;s responsiveness and usability. Identifying and understanding these details and how they influence LCP will be essential in optimizing your websites for better performance.</p>
<p>The four main factors that significantly affect LCP are:</p>
<ol>
<li>
<h3>Image and Video Loading <img loading="lazy" decoding="async" class="wp-image-707 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/images-video.gif" alt="" width="56" height="44" /></h3>
</li>
</ol>
<p>Rich media content, such as images and videos, often make up a significant portion of your webpage&#8217;s visual elements. The time it takes for these assets to load can significantly impact LCP. Optimizing images through compression techniques, lazy loading, and leveraging modern image formats can contribute to faster loading times, reducing the overall LCP.</p>
<ol start="2">
<li>
<h3>Text and Font Rendering<img loading="lazy" decoding="async" class=" wp-image-708 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/text-render.gif" alt="" width="103" height="58" /></h3>
</li>
</ol>
<p>The rendering of text and fonts is another crucial factor influencing LCP. If the user’s browser struggles to render text efficiently, it can lead to delayed content visibility. You can enhance text rendering by optimizing font files, utilizing system fonts, and minimizing unnecessary styling. Prioritizing the loading of essential fonts can also accelerate the LCP and improve overall user experience.</p>
<ol start="3">
<li>
<h3>Server Response Times<img loading="lazy" decoding="async" class=" wp-image-709 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/server.gif" alt="" width="78" height="44" /></h3>
</li>
</ol>
<p>The time it takes for your server to respond to a user&#8217;s request is a determining factor in determining LCP. Slow server responses can lead to delays in fetching necessary resources, hindering the timely display of content. Employing content delivery networks (CDNs), optimizing server configurations, and utilizing efficient caching mechanisms are strategies that can contribute to faster server response times and eventually improve LCP.</p>
<ol start="4">
<li>
<h3>Network Conditions<img loading="lazy" decoding="async" class="wp-image-710 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/network.gif" alt="" width="76" height="43" /></h3>
</li>
</ol>
<p>The speed and reliability of your user’s network connection also plays a significant role. Thus, you need to make sure to accommodate your website considering various network conditions, including slower connections or intermittent connectivity. Implementing performance optimizations like code splitting, resource prioritization, and preloading critical assets can mitigate the impact of variable network conditions on LCP.</p>
<h2>How to Measure LCP</h2>
<p>Now that we have identified the factors that influence LCP, the next thing in line should be understanding how it is measured. This will allow you to have an actual reference for gauging and improving your website’s performance.</p>
<p>There are two main methods in measuring LCP:</p>
<ul>
<li><strong>Field Data:</strong> Gathered from real user experiences.</li>
<li><strong>Lab Data:</strong> Acquired through simulations in a controlled environment.</li>
</ul>
<h2>Using Browser Developer Tools</h2>
<p>Browser developer tools aren’t exclusive for tech experts. Nearly every browser has developer tools that reveal insights into your website&#8217;s performance. Open them up, play around, and you&#8217;ll surely come across LCP. It&#8217;s like having a backstage pass to your website&#8217;s speed metrics.</p>
<p>Here are some examples for popular browsers:</p>
<h3>Google Chrome <img loading="lazy" decoding="async" class="wp-image-711 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/Google-logo.png" alt="" width="31" height="31" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/Google-logo.png 320w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/Google-logo-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/Google-logo-150x150.png 150w" sizes="auto, (max-width: 31px) 100vw, 31px" /></h3>
<ul>
<li aria-level="1">Performance Panel: Detailed loading timeline, includes LCP metrics.</li>
<li aria-level="1">Lighthouse: Integrated tool, offers a comprehensive report on various metrics.</li>
</ul>
<h3>Mozilla Firefox <img loading="lazy" decoding="async" class=" wp-image-712 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/firefox-logo.png" alt="" width="30" height="27" /></h3>
<ul>
<li aria-level="1">Network Monitor: Inspects resource loading, aiding LCP understanding.</li>
<li aria-level="1">Performance Tool: Similar to Chrome, provides insights into loading timelines.</li>
</ul>
<h3>Microsoft Edge <img loading="lazy" decoding="async" class="wp-image-713 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/edge-logo.png" alt="" width="30" height="30" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/edge-logo.png 265w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/edge-logo-150x150.png 150w" sizes="auto, (max-width: 30px) 100vw, 30px" /></h3>
<ul>
<li aria-level="1">Performance Tool: Offers insights into loading performance, including LCP metrics.</li>
<li aria-level="1">Network Panel: Analyzes network requests and their impact on LCP.</li>
</ul>
<h3>Safari (Web Inspector) <img loading="lazy" decoding="async" class="wp-image-714 alignnone" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/safari-logo.png" alt="" width="30" height="30" /></h3>
<ul>
<li aria-level="1">Timelines Tab: Provides a timeline view of resource loading, aiding LCP analysis.</li>
<li aria-level="1">Audits Tab: Functions like Lighthouse, auditing site performance.</li>
</ul>
<h2>Utilizing Online Performance Testing Tools</h2>
<p>There&#8217;s a variety of online tools designed to make your life easier in measuring LCP. Like having a team of experts giving your site a check-up, just toss your website into the mix and they’ll provide you a detailed performance report.</p>
<p>Google’s <a href="https://pagespeed.web.dev/" target="_blank" rel="noopener"><strong>PageSpeed Insights</strong></a> and <a href="https://developer.chrome.com/docs/lighthouse" target="_blank" rel="noopener"><strong>Lighthouse</strong></a> are the most popular tools. These free tools assist users in analyzing and diagnosing web performance–PageSpeed Insights measures lab and real-world data, while Lighthouse focuses on solely lab data–by providing comprehensive audits and suggesting opportunities for improvement.</p>
<p>LCP comes with its own set of standards so you won’t be clueless about what’s deemed good or bad. Understanding these benchmarks using the methods above will allow you to determine if your website is a speed champion or could use a bit of improvement.</p>
<h2>Good LCP vs Bad LCP</h2>
<p>In order to pass Google’s Core Web Vitals standards, good LCP should occur within the first 2.5 seconds of a page loading. A faster LCP contributes to a positive user experience and reduces perceived loading times, enhancing overall site responsiveness. While a good LCP may vary depending on evolving industry standards and user expectations, keeping the LCP below 2.5 seconds is generally considered a best practice for optimal website performance.</p>
<p>On the other hand, anything that takes longer than 2.5 seconds is a clear indicator that you’re failing and should be considered as a bad LCP. Exceeding 2.5 seconds indicates slower loading times, which can result in an inferior user experience and ultimately lead to low SEO ranking, user frustration, increased bounce rates, and a negative impact on overall website performance.</p>
<h2>Importance of Maintaining a Good LCP</h2>
<p>Google and other search engines consider LCP a critical factor in determining search rankings. This is why urgently addressing issues and consistently maintaining a good LCP will positively impact your website’s long term success–not only in SEO but also user satisfaction and your overall competitiveness in the digital landscape.</p>
<h3>The 28-day Window</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-720 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28-.png" alt="" width="2340" height="1200" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28-.png 2340w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--300x154.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--1024x525.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--768x394.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--1536x788.png 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--2048x1050.png 2048w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--1200x615.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2024/02/calendar-28--1400x718.png 1400w" sizes="auto, (max-width: 2340px) 100vw, 2340px" /></p>
<p>The importance of maintaining a strong LCP is directly tied to how Google assesses Core Web Vitals. Google utilizes a 28-day rolling average score to evaluate LCP, FID (<em>as mentioned, will soon be replaced by INP in March 2024</em>) and CLS.</p>
<p>A good example would be if your website recently failed its CWV due to high LCP. Even if you’ve quickly fixed the issue during that time, you still won’t have a passing score until Google’s rolling average says so, which can take up to 28 days. One to a few days of bad LCP can screw up your CWV score, costing you money and traffic within the 28-day window.</p>
<p>Now it’s clear that optimizing your LCP won’t reflect on your CWV scores right away. This emphasizes that you need to maintain a good LCP on a daily basis to keep your search engine ranking as high as possible.</p>
<h2>Conclusion</h2>
<p>To sum it all up, Largest Contentful Paint (LCP) is one of the three key metrics in Core Web Vitals that leaves a first impression to both your users and search engines such as Google. Understanding what it is, the factors that influence it, and methods of how to measure it will be crucial in formulating your strategy to optimize your website’s performance so you can rank higher in search results and generate more traffic.</p>
<p>Maintaining a good LCP is important since Google uses a 28-day average to assess your website. Keep your LCP below 2.5 seconds, fix issues quickly and work on it every day. Monitor how it changes based on new images, videos, and text, and how it responds on different servers and network conditions.</p>
<p>Lastly, be on the lookout for any changes in how Google evaluates websites.</p>


What is LCP in Core Web Vitals

<p><strong>Welcome to the delightful world of cookies and analytics! No, we&#8217;re not talking about grandma&#8217;s chocolate chip treats here, but rather the digital treats that help websites measure their success and provide you with a personalized browsing experience. In this article, we&#8217;ll take a bite-sized look at different types of cookies and how they work within analytics. So grab a cup of your favorite beverage and let&#8217;s dive in!</strong></p>
<h2>What is a Cookie?</h2>
<p>In the virtual realm, a cookie is a small piece of data that gets stored on your computer or mobile device when you visit a website. It&#8217;s like a digital name tag that the website uses to remember who you are. Don&#8217;t worry, though; these tiny data files won&#8217;t invade your privacy or raid your pantry. They are simply harmless text files with important information that make your browsing experience smoother and more enjoyable.</p>
<h2>Why are Cookies Important?</h2>
<p>Imagine you enter a magical online store and start adding items to your cart. Without these little data helpers, your cart would vanish into thin air every time you clicked on a new page. It would be as frustrating as searching for a chocolate chip in a raisin treat! Cookies save the day by keeping track of your cart items and your preferences throughout your browsing session. They make online shopping, personalized recommendations, and tailored experiences possible.</p>
<h2>Cookies Have Six Attributes</h2>
<p>Cookies may not have a secret recipe, but they do come with six essential attributes:</p>
<p><strong>a) Name:</strong> Each cookie has a unique name like &#8220;choco-chip&#8221; or &#8220;oatmeal-raisin&#8221; to help websites identify them.</p>
<p><strong>b) Value:</strong> This ingredient contains the information the website wants to store. It could be your username, language preference, or even your shoe size (for the shoe enthusiasts out there).</p>
<p><strong>c) Domain:</strong> Just like you have a home address, cookies have a domain assigned to them. It specifies which website can access the cookie&#8217;s information.</p>
<p><strong>d) Path:</strong> Imagine a cookie crumb trail that leads you to specific pages on a website. The path attribute does the same thing, indicating which pages can access the cookie.</p>
<p><strong>e) Expiration Date:</strong> Like milk, they have an expiration date. It determines how long the cookie will be stored on your device. Some cookies expire when you close your browser (we call them session cookies), while others stick around for a longer period (persistent cookies).</p>
<p><strong>f) Secure and HttpOnly Flags:</strong> These attributes ensure that cookies are transmitted securely between your device and the website, reducing the risk of unauthorized access.</p>
<h2>Session vs Persistent Cookies</h2>
<p>Now, let&#8217;s talk about the two main types of cookies: session and persistent.</p>
<p><strong>Session cookies</strong> are the light snacks of the cookie world. They are temporary data bits that are deleted as soon as you close your browser. They help websites remember your actions during a single browsing session. It&#8217;s like having a waiter who knows your order but forgets it as soon as you leave the restaurant.</p>
<p><strong>Persistent cookies</strong>, on the other hand, are the ones that hang around a bit longer, like an aunt who overstays her welcome during the holidays. These cookies stick around even after you close your browser and can be used to remember you when you come back to the website. They help websites recognize you and provide customized experiences based on your previous visits.</p>
<h2>How Google Analytics Uses Data to Understand Your Website Visitors</h2>
<p>Now that we&#8217;ve covered the basics, let&#8217;s talk about how cookies work in the realm of analytics, particularly with Google Analytics.</p>
<p>Google Analytics uses cookies to collect information about website visitors. These data tools gather information like the pages you visit, how long you stay, and which links you click on. It&#8217;s like having a group of analytical chefs who observe your every move in the kitchen to improve their recipes.</p>
<p>The data tools used by Google Analytics are typically persistent data bits. They help website owners understand their audience, improve their content, and measure the success of their marketing campaigns. However, rest assured that the data collected by these tools is anonymized and used in an aggregated form to ensure your privacy.</p>
<blockquote><p><em>If you want to read more about Google Analytics, </em><a href="https://analytics.google.com/analytics/academy/" title="Learn more about Google Analytics" target="_blank" rel="noopener">here</a><em> is a good place to start!</em></p></blockquote>
<h2>Conclusion</h2>
<p>So, the next time you enjoy a seamless online shopping experience or stumble upon a website that feels like it knows you personally, remember the hardworking data tools that make it all possible. They may not be as tasty as their edible counterparts, but they certainly add a sprinkle of magic to the digital world!</p>


What Are Cookies: The Digital Delights You Need to Know About

<p><strong>So… You ran a report in Lighthouse and the lab data results were not that good. Therefore, you prepare yourself and set sail into the sea seeking the elusive treasure of seamless user experience. The sun is shining bright, the sea is smooth as a mirror and your website has never scored so high!</strong></p>
<p><strong>A month goes by and the waters begin to agitate, dark clouds begin to crowd, and your Core Web Vitals report hits like a lightning strike.</strong></p>
<p><strong>Now your ship is sinking and it’s too little, too late!</strong></p>
<p><strong>Here we will go through the two different data types for measuring web performance: Laboratory Data and Real User Data. We will cover what they are, their differences, use cases, limitations, and benefits.</strong></p>
<p><strong>Before embarking on your journey to optimize your website, join us and discover what these reports have to offer.</strong></p>
<h2>What is Real User (Field) Data?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-446 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer.jpg" alt="Contemplating the Lab Data counterpart in Core Web Vitals - Field Data" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Look at it as a diverse landscape, a field where explorers document their experiences in the wild.</p>
<p><strong>Real User Data</strong> is our intrepid explorer, capturing the real-world interactions of visitors navigating websites. It thrives on the unpredictability of the internet, showcasing the full spectrum of devices, network conditions, and user behaviors. This data, sourced from tools like <a href="https://developer.chrome.com/docs/crux" target="_blank" rel="noopener"><strong>Chrome User Experience Report (CrUX)</strong></a> and reflecting the past 28 days, provides an unfiltered view of the web&#8217;s vibrant and ever-evolving ecosystem.</p>
<h2>What is Lab Data?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-447 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist.jpg" alt="Lab environment representation for Lab Data in Core Web Vitals" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/alchemist-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Imagine a well-equipped laboratory where scientists observe and record experiments. <strong>Lab Data</strong> in the web realm is quite similar. It&#8217;s data meticulously collected in a controlled environment that simulates user interactions with a website. But, as we tread deeply into the forest of web analytics, we must acknowledge its limitations.</p>
<h2>What are Lab Data Limitations?</h2>
<p>While <strong>Lab Data</strong> is a valuable tool in our web performance exploration, it&#8217;s essential to highlight its limitations. Here, we&#8217;ll uncover the challenges of relying on this controlled yet somewhat confined data source.</p>
<h3>Accuracy Within Controlled Environments:</h3>
<p>Laboratory Data is exact in its controlled settings, but this precision comes at a cost. It may not accurately reflect the real-world variability of user behaviors, devices and network conditions. Similar to studying a caged animal in a zoo and assuming it behaves the same way in the wild.</p>
<h3>Limited Real-World User Interactions:</h3>
<p>In the controlled laboratory environment, interactions are scripted and standardized &#8211; This means, laboratory data is collected by a robot. While this approach ensures consistency, it fails to capture the full spectrum of user behaviors. Think of it as trying to understand human behavior solely by observing actors in a well-rehearsed play &#8211; it&#8217;s informative but lacks the spontaneity and full nuanced context of real life.</p>
<h3>Potential for Optimization Bias:</h3>
<p>Sometimes, when we tinker with things based solely on laboratory data, we end up with optimizations that work great in controlled settings but go haywire in the real world. It&#8217;s like trying to trick the bot by making quick fixes on a website – sure, it&#8217;s a common practice for quick results, but it&#8217;s not the best approach. In fact, it often backfires in the long run, causing more trouble than it&#8217;s worth.</p>
<p>That being said, it is possible that you won&#8217;t have enough traffic/users on your website for Google to start collecting this information and provide Real User Data. So our advice? Use Lab Data as a starting point and transition to Real User Data as soon as it&#8217;s available.</p>
<h3>Limited Insights into User Frustrations:</h3>
<p>In the world of <strong>Lab Data</strong>, frustration and impatience often go unnoticed. When data is collected under controlled circumstances, the authentic user experience, complete with moments of irritation or confusion, remains hidden.</p>
<h2>What is the Difference Between Lab Data and Field Data?</h2>
<p>It&#8217;s essential to grasp the profound distinctions between <strong>Lab Data</strong> and <strong>Field Data</strong>, akin to understanding the contrast between a controlled laboratory experiment and an untamed expedition into the wilderness.</p>
<h3>Lab Data: The Precision of Controlled Environments</h3>
<p>Imagine a meticulously controlled laboratory. Here, data is collected with surgical precision, similar to scientists conducting experiments under controlled conditions. In the digital realm, Lab Data mirrors this environment. It&#8217;s a well-orchestrated setting where a simulated user interacts with a website, enabling quick and systematic data collection &#8211; this interaction emulates a low CPU power cellphone, running on a throttled mobile internet connection; measuring performance in the worst scenario possible. Like a laboratory&#8217;s controlled variables, this data type offers a highly controlled environment for testing website performance metrics.</p>
<p>However, as we venture further into the labyrinth of Lab Data, we uncover its limitations. While it excels in precision, it often struggles to encapsulate the rich tapestry of real-world variability.</p>
<h3>Field Data (Real User Data): The Unpredictable Wilderness</h3>
<p>Now, picture a vast, untamed wilderness. Field Data, often called Real User Data, is our daring explorer in this metaphorical jungle. It captures the raw, unfiltered experiences of visitors navigating websites in the real world. Much like explorers encountering various terrains, creatures, and climates, Field Data thrives in the unpredictable landscape of the internet.</p>
<p>This data type embraces the diversity of devices, network conditions, and user behaviors with open arms. Just as CrUX, considers the superior 75% percentile of real users, Field Data accounts for the full array of devices, network connections, and user browsers. It&#8217;s the equivalent of experiencing a wildlife safari, where every moment holds the potential for surprise. From the swift clickers who breeze through web pages to the contemplative explorers who linger and ponder, Field Data accommodates the full spectrum of user interactions, painting a comprehensive portrait of how users genuinely engage with websites.</p>
<h3>The Essence of the Difference</h3>
<p>The essence of the difference between these data types lies in their environments. Lab Data is like controlled laboratory experiments, providing precision and consistency but lacking the wild, unpredictable nature of real-world internet use.</p>
<p>In contrast, Field Data, or Real User Data, embodies the chaos and diversity of the internet wilderness, capturing the genuine experiences of users as they navigate websites. Real Data, gathered over the last 28 days to provide an average, contrasts with Lighthouse&#8217;s instant analysis.</p>
<p>Each has its merits, but understanding their differences is pivotal to unlocking the true potential of web performance evaluation.</p>
<h2>Is Real User Data More Accurate?</h2>
<p>Now, the critical question arises: Is Real User Data the ultimate compass for website performance? In many ways, yes, and here&#8217;s why:</p>
<ul>
<li><strong>Real-World Environment:</strong> Real User Data paints a broader picture of the unpredictable internet landscape, capturing the diversity of user experiences.</li>
<li><strong>User Behavior Variability</strong>: In the jungle of the internet, user behaviors are as diverse as the creatures in the wild. Real User Data accommodates this diversity beautifully.</li>
<li><strong>Reliability and Representativeness:</strong> Unlike Lab Data, influenced by controlled settings, Real User Data is a reliable reflection of how websites perform across different setups of devices, network conditions and user behavior.</li>
</ul>
<h2>What Are the Benefits of Using Real User Data?</h2>
<p>Having Real User Data as your &#8216;trusty&#8217; guide offers many advantages:</p>
<ul>
<li><strong>Precision in Improvement Efforts:</strong> It helps you pinpoint specific elements causing delays in your website&#8217;s performance, allowing for targeted optimization.</li>
<li><strong>Tracking Progress and Iterative Enhancement:</strong> Using real user data, which is the data actually used by Google Search Console for performance analysis, can guide you toward improving your website. It allows you to track the effectiveness of changes made over time.</li>
<li><strong>Industry Benchmarking:</strong> Compare your website&#8217;s performance to others in the digital landscape, gaining valuable insights and a competitive edge.</li>
</ul>
<h2>What is Lab Data in Lighthouse?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-448 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse.jpg" alt="What is Lab Data in Lighthouse?" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/lighthouse-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>As we continue our exploration, it&#8217;s worth mentioning Lab Data in the context of <a href="https://developer.chrome.com/docs/lighthouse/overview/" target="_blank" rel="noopener">Google Lighthouse</a>. Google Lighthouse is like your trusty explorer&#8217;s toolkit, conducting automated tests on websites to simulate real user interactions.</p>
<p><strong>Core Web Vitals</strong></p>
<p>It&#8217;s crucial to understand the beating heart of web performance—<a href="https://web.dev/articles/vitals#core-web-vitals" target="_blank" rel="noopener">Core Web Vitals</a>. These essential metrics &#8211; <em><a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">CLS</a>, <a data-internal-link="true" href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">LCP</a> and <a href="https://web.dev/articles/inp" target="_blank" rel="noopener">INP</a></em> &#8211; encapsulate various facets of the user experience, shaping how we perceive and optimize website performance.</p>
<h2>Metrics: Do They Give Different Results Between Field Data and Lab Data?</h2>
<p>Metrics, the guiding stars of our journey… They often offer diverse readings when we compare Field Data (Real User Data) and Lab Data. This intriguing phenomenon is a testament to the complex and multifaceted nature of the web.</p>
<ul>
<li><strong>Field Data &#8211; Embracing the Unpredictable: </strong>Real User Data takes the lead in the untamed wilderness of the internet, where user interactions are as varied as the ecosystems of a rainforest. It captures the unscripted, ever-changing experiences of actual users navigating websites. Picture your expedition party navigating through ever-shifting terrains and encountering the unexpected—this is the essence of Field Data.</li>
<li><strong>Lab Data &#8211; The Control Tower: </strong>Conversely, Lab Data operates within the controlled confines of a laboratory-like setting. Similar to observing creatures in a carefully constructed enclosure, offering precision and consistency. Yet, it cannot wholly replicate the dynamic, real-world conditions of the internet jungle.</li>
</ul>
<h2>Conclusion</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-449 size-full" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide.jpg" alt="Navigating the sea with Lab Data and Field Data in Core Web Vitals" width="2184" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide.jpg 2184w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-300x112.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1024x383.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-768x287.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1536x574.jpg 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-2048x765.jpg 2048w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1200x448.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1400x523.jpg 1400w" sizes="auto, (max-width: 2184px) 100vw, 2184px" /></p>
<p>Lab Data is a valuable guide, particularly in controlled environments. It excels in precision and consistency, offering quick insights into specific elements that impact website performance. This makes Laboratory Data indispensable in initial testing and targeted optimizations. However, its value shines brightest when complemented by Real User Data. While Lab Data provides a focused lens for controlled scenarios, Real User Data captures the wild, unpredictable nature of internet usage. The symbiotic relationship between the two is essential, ensuring a comprehensive understanding of web performance and effective optimization across diverse scenarios. Balancing the strengths of both is key to navigating the complexities of the online realm successfully.</p>


Lost At Sea – The Perils of only Lab Data as a North Star for Core Web Vitals

<p><strong>Welcome to the delicious world of cookies and analytics! No, we&#8217;re not talking about grandma&#8217;s chocolate chip treats here, but rather the digital treats that help websites measure their success and provide you with a personalized browsing experience. In this article, we&#8217;ll take a bite-sized look at different types of cookies and how they work within analytics. So grab a cup of your favorite beverage and let&#8217;s dig in!</strong></p>
<h3>What is a Cookie?</h3>
<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-344" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1.png" alt="" width="300" height="300" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />In the virtual realm, a cookie is a small piece of data that gets stored on your computer or mobile device when you visit a website. It&#8217;s like a digital name tag that the website uses to remember who you are. Don&#8217;t worry, though; cookies won&#8217;t invade your privacy or raid your pantry. They are simply harmless text files with important information that make your browsing experience smoother and more enjoyable.</p>
<h3>Why are Cookies Important?</h3>
<p>Imagine you enter a magical online store and start adding items to your cart. Without cookies, your cart would vanish into thin air every time you clicked on a new page. It would be as frustrating as searching for a chocolate chip in a raisin cookie! Cookies save the day by keeping track of your cart items and your preferences throughout your browsing session. They make online shopping, personalized recommendations, and tailored experiences possible.</p>
<h3>Cookies Have Six Attributes</h3>
<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-345" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content2.png" alt="" width="400" height="400" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content2.png 400w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content2-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content2-150x150.png 150w" sizes="auto, (max-width: 400px) 100vw, 400px" />Cookies may not have a secret recipe, but they do come with six essential ingredients:</p>
<p><strong>a) Name:</strong> Each cookie has a unique name like &#8220;choco-chip&#8221; or &#8220;oatmeal-raisin&#8221; to help websites identify them.</p>
<p><strong>b) Value:</strong> This ingredient contains the information the website wants to store. It could be your username, language preference, or even your shoe size (for the shoe enthusiasts out there).</p>
<p><strong>c) Domain:</strong> Just like you have a home address, cookies have a domain assigned to them. It specifies which website can access the cookie&#8217;s information.</p>
<p><strong>d) Path:</strong> Imagine a cookie crumb trail that leads you to specific pages on a website. The path attribute does the same thing, indicating which pages can access the cookie.</p>
<p><strong>e) Expiration Date:</strong> Cookies, like milk, have an expiration date. It determines how long the cookie will be stored on your device. Some cookies expire when you close your browser (we call them session cookies), while others stick around for a longer period (persistent cookies).</p>
<p><strong>f) Secure and HttpOnly Flags:</strong> These attributes ensure that cookies are transmitted securely between your device and the website, reducing the risk of unauthorized access.</p>
<h3>Session Cookies vs Persistent Cookies</h3>
<p><img loading="lazy" decoding="async" class="alignleft size-full wp-image-346" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content3.png" alt="" width="300" height="300" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content3.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content3-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />Now, let&#8217;s talk about the two main types of cookies: session cookies and persistent cookies.</p>
<p>Session cookies are the light snacks of the cookie world. They are temporary cookies that are deleted as soon as you close your browser. They help websites remember your actions during a single browsing session. It&#8217;s like having a waiter who knows your order but forgets it as soon as you leave the restaurant.</p>
<p>Persistent cookies, on the other hand, are the cookies that hang around a bit longer, like an aunt who overstays her welcome during the holidays. These cookies stick around even after you close your browser and can be used to remember you when you come back to the website. They help websites recognize you and provide customized experiences based on your previous visits.</p>
<h3>Cookies Used by Google Analytics and How They Work</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-347" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4.png" alt="" width="1747" height="900" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4.png 1747w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-300x155.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1024x528.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-768x396.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1536x791.png 1536w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1200x618.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1400x721.png 1400w" sizes="auto, (max-width: 1747px) 100vw, 1747px" /></p>
<p>Now that we&#8217;ve covered the basics, let&#8217;s talk about how cookies work in the realm of analytics, particularly with Google Analytics.</p>
<p>Google Analytics uses cookies to collect information about website visitors. These cookies gather data like the pages you visit, how long you stay, and which links you click on. It&#8217;s like having a group of analytical chefs who observe your every move in the kitchen to improve their recipes.</p>
<p>The cookies used by Google Analytics are typically persistent cookies. They help website owners understand their audience, improve their content, and measure the success of their marketing campaigns. However, rest assured that the data collected by these cookies is anonymized and used in an aggregated form to ensure your privacy.</p>
<p>So, the next time you enjoy a seamless online shopping experience or stumble upon a website that feels like it knows you personally, remember the hardworking cookies that make it all possible. They may not be as tasty as their edible counterparts, but they certainly add a sprinkle of magic to the digital world!</p>


From Chocolate Chips to Persistent Delights: Understanding the World of Cookies

<p><strong>In a shocking turn of events, Core Web Vitals (CWV), the lifeblood of a website&#8217;s user experience, has been fiercely injured, leading to the demise of organic traffic and crucial metrics. This heinous act carries significant consequences, as CWV directly impacts search engine rankings and user engagement. As investigators delve into the case, three possible culprits emerge: Owen the Web Developer, Bill from Marketing, and even Google itself. Each suspect points fingers at the others, creating a complex blame game. Unraveling this mystery is crucial, as understanding the factors behind CWV fluctuations can help prevent future drops and ensure a seamless user experience. Let us embark on this investigation to expose the truth and safeguard the integrity of CWV and your website performance.</strong></p>
<h3>Suspect 1: Owen the Web Developer</h3>
<h3 style="margin-bottom: 22.1771px;"><img loading="lazy" decoding="async" class="alignright wp-image-338" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/angry-dev.png" alt="" width="300" height="300" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/angry-dev.png 720w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/angry-dev-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/angry-dev-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></h3>
<p>“<i>Hey, how come I’m a suspect? The last time I even cha</i><i>nged the code was weeks ago!</i>” Owen defended, which is why he’s on our suspect list in the first place.</p>
<p>We have to establish that it takes several weeks for any changes you make on your website to reflect on your CWV scores. CWV scores are calculated by the Chrome User Experience Report (CrUX) based on the upper percentile (75%) of the last 28 days of user traffic on your website. Therefore, this delay can create the illusion that your CWV scores have “broken on their own” when in reality, they are just now factoring in something that was added to the website’s source code weeks ago.</p>
<blockquote><p>What kind of changes did you make, Owen?!</p></blockquote>
<p>Wait, maybe it’s not something that Owen did, maybe it’s something he didn’t do. To be fair, changing something in the code doesn’t always have to reflect negatively on your CWV after the 28-day mark. Another possible cause is if Owen, or the rest of the development team, failed to track the Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) numbers, which is a good indicator of an upcoming issue because they were only checking if the URLs are green, yellow, or red.</p>
<p>CWV scores can be monitored through Page Speed Insights (PSI) for specific site scores in LCP and CLS so not being able to anticipate an issue can make it seem like the vitals broke on their own!</p>
<h3>Suspect 2: Bill from Marketing</h3>
<p><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-337" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/marketing-guy-300x300.png" alt="" width="300" height="300" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/marketing-guy-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/marketing-guy-150x150.png 150w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/marketing-guy.png 720w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>If it’s not Owen or the other devs, it’s most probably this guy Bill, the Content Editor from the marketing department.</p>
<p>“<i>Hey, leave me out of this,</i>” Bil tells us off, “<i>what even makes you think that I have anything to do with this when it’s the devs who run and maintain our website?</i>”</p>
<p>Now that’s a really good question from Bill and he actually has a point–except that we found out that he has some access to tools that can directly impact the CWV.</p>
<p>“<i>I heard you talking about adding a new pop-up and widgets the other day!</i>” Owen pointed out, and he told us that Bill was regularly adding large images to the website. These seemingly harmless marketing initiatives usually don’t need to go through the standard development workflow, but when done wrong, they can lead to significant LCP and CLS delays and will eventually make the CWV drop.</p>
<h3>Suspect 3: Google itself (are you sabotaging us?)</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-336" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/joker-300x300.png" alt="" width="300" height="300" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/joker-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/joker-150x150.png 150w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/joker.png 720w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>If neither the devs nor the marketing team did it, it’s most definitely Google sabotaging us, which is a bit ironic because we’re optimizing our CWV based on its metrics.</p>
<p>“<i>Okay, calm down, will ya?</i>” Google exclaims. “<i>As the top search engine out there, I have the right to regularly modify my website ranking rules and algorithms on CWV indicators and scoring so I can adapt to the evolving user expectations.”</i></p>
<p>Okay, fair enough Google, and it’s not like we can do anything about it. Since these changes impact how Google tracks and evaluates all websites, URLs can be indexed, deindexed, or scored differently than it was before.</p>
<p><i>“This is why website owners and their teams need to stay on top of Google’s communication channels so your developers can easily and seamlessly adapt to any algorithmic modifications that can affect your current CWV scores,” </i>Google lectures–take some notes!</p>
<p>“<i>Speaking of evolving users, it’s not always me you have to come for</i>,” Google adds. Apparently, in rare cases, a shift to a different user demographic can also have a significant impact on your CWV scores. Since CWV is calculated based on the experiences of real users and their devices, demographic changes in your user base, such as those that don’t have similar connection speed or technology as your previous audience, can also impact your CWV scores.</p>
<h3>The Verdict</h3>
<p>We’ll actually leave this part to you. When your CWV drops out of nowhere, look into the Owens and Bills in your company–but hey, do it nicely… or not… –and eventually to external factors such as changes in Google’s rules and algorithms so you can finally solve the case and prevent it from happening in the future!</p>


Unraveling the Core Web Vitals Mystery: Investigating the Culprits Behind CWV Drops

<p><strong>Hold on to your hats, folks, because we&#8217;re about to embark on an epic adventure to contain those mischievous monsters known as popups! They may seem harmless at first, but these little troublemakers have been causing quite a stir in the Core Web Vitals’ land. Fear not, brave reader, for in this article, we shall equip you with the tools and strategies needed to tame these pesky creatures, optimize your website&#8217;s performance, and restore peace and harmony to the digital realm.</strong></p>
<h3>Understanding the Issue</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-313" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1.png" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1.png 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1-300x168.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1-1024x574.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1-768x430.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1-1200x673.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/imps-1-1400x785.png 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Ah, popups—the cheeky imps of the internet, causing more trouble than a band of misfit monsters in a haunted house. They love to play with our Core Web Vitals (CWV), creating more Cumulative Layout Shift (CLS) than a bunch of dancing goblins. Sure, they can bring in leads and conversions, but they can also turn your web performance into a real nightmare. It&#8217;s like inviting a bunch of prankster poltergeists into your home—they may be entertaining at first, but they&#8217;ll wreak havoc in no time!</p>
<h3>Mitigating CLS</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-311" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing.png" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing.png 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing-300x168.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1024x574.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing-768x430.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1200x673.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1400x785.png 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>But fear not, for we shall not let these mischievous monsters ruin our digital lives! We have a secret weapon called smart development strategies, which will send these popups running for the hills. No lighthouse bypasses or tricks up our sleeves—let&#8217;s fight them fair and square!</p>
<p>Now, imagine you try to outsmart performance audits by delaying the appearance of popups. Sneaky, right? It&#8217;s like hiding a werewolf under a full moon to avoid detection. And what do you get? A stellar score on Lighthouse! But beware, my friend, for this cunning move is nothing but a trap. Real users will still encounter the popups, causing genuine CLS issues that not even the mighty Search Console can ignore. It&#8217;s like trying to hide a monster in plain sight—they&#8217;ll find you eventually!</p>
<h3>Effective Solutions</h3>
<p>Enough fooling around with these mischievous monsters! It&#8217;s time to take charge and bring order to the chaos. Here are some powerful coding spells to banish the CLS-causing popups from your website:</p>
<p><b>Animation and Behavior Removal: </b>Say &#8220;Abracadabra&#8221; and make those jumpy animations and content-shifting tricks disappear. Keep those popups as still as statues, like frozen monsters in a haunted museum. No more unexpected layout shifts, and peace shall be restored!</p>
<p><b>User Behavior-Triggered Popups:</b> Let the users call the shots! Link the appearance of popups to specific user actions, like a button click. It&#8217;s like summoning these mischievous creatures only when they&#8217;re truly wanted, as if they were loyal sidekicks instead of pesky pests. No more surprises, just a harmonious dance between users and popups.</p>
<p><img loading="lazy" decoding="async" class="alignright wp-image-310" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/round-v2.png" alt="" width="174" height="174" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/round-v2.png 666w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/round-v2-300x300.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/round-v2-150x150.png 150w" sizes="auto, (max-width: 174px) 100vw, 174px" />But let&#8217;s be honest—sometimes these monsters can be of good use. They can help you block a juicy prey from leaving your website, “jump scare” users, leading them to the right direction, or sink in their teeth to convert them. In these cases, consider these approaches:</p>
<p><b>Balancing Popup CLS and Conversion:</b> Weave a delicate balance between the impact of popups on CLS and their conversion potential. Calculate the average CLS using Google Search Console (GSC) data and create a &#8220;CLS buffer&#8221;. It&#8217;s like carrying a vial of potion to protect against temporary CLS spikes caused by popups. Just make sure to banish those monsters before the 28-day average crosses the danger zone!</p>
<p><b>Sacrificing High-Impact Pages:</b> Some pages are like the bustling center of a lively carnival—boasting high traffic and numerous visitors. Here is where these little monsters will become your allies &#8211; <i>like a werewolf bite</i> &#8211; converting visitors into life-time users. Spread the CLS burden amid these pages, while keeping the remaining less trafficked pages as  “monster-free-zones”. This way your overall CLS stays in check!</p>
<h3>Conclusion</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-314" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter.png" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter.png 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-300x168.png 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1024x574.png 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-768x430.png 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1200x673.png 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1400x785.png 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>The battle against these mischievous popup monsters is not for the faint of heart. But fear not, brave web warrior, for armed with these clever strategies, you shall prevail! Tame those popups like a legendary monster hunter, restoring peace and harmony to your website&#8217;s performance. So go forth, equipped with laughter and the power of clever optimization. May your web pages be free from mischievous monsters, and may your users enjoy a delightful and smooth browsing experience. Happy hunting, my fellow web adventurers!</p>


Taming Mischievous Monsters: Popups and Core Web Vitals

<p><strong>In the vast world of web performance, Core Web Vitals has emerged as a formidable gang, ready to revolutionize the digital realm. Our daring heist? To crack the code of Core Web Vitals (CWV) and secure a spot on the first page of search results. With each gang member specializing in their unique expertise, we embark on an exhilarating journey to achieve web excellence. Join us as we unravel the strategies, techniques, and collaboration required to conquer Core Web Vitals and unlock a seamless web experience. Get ready for the thrilling pursuit of supremacy, where the ultimate prize lies on the first page. Let the heist begin!</strong></p>
<h3>What is the difference between Core Web Vitals gang and previous SEO “metrics” crew?</h3>
<p>You see, the SEO crew was the pioneer in the realm of website metrics. They focused on the technical aspects, like keywords and rankings, to determine a website&#8217;s success. But Core Web Vitals, oh boy, they&#8217;re a different breed. They&#8217;re a gang that knows success lies in the unity of its members. LCP, FID, TBT, CLS, and CrUX are the members of this gang, each with their own expertise. They rely on one another to thrive. If one member falters, the gang as a whole is in trouble. It&#8217;s like a synchronized heist—every member must keep their s*** together for the ultimate success.</p>
<h3>What is LCP?</h3>
<p><img loading="lazy" decoding="async" class="wp-image-294 size-full alignright" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/LCP-solo.png" alt="" width="222" height="222" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/LCP-solo.png 222w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/LCP-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Meet LCP, the driver of the Core Web Vitals gang. LCP &#8211; or Largest Contentful Paint &#8211; is like the skilled wheelman behind the wheel, navigating the web&#8217;s vast highways. As the getaway driver, he ensures a smooth escape from boredom to the endless entertainment on your website. For this to be possible. websites need to load swiftly and deliver their largest and most important content promptly and as fast as possible. Think of LCP as the driver and your website the vehicle, setting the pace for an extraordinary web experience, but if your site is not up to the task, I’m afraid our shady friends are gonna be in trouble&#8230; and you REALLY DON’T WANT THAT.</p>
<h3>What is FID?</h3>
<p><img loading="lazy" decoding="async" class="size-full wp-image-293 alignleft" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/FID-solo.png" alt="" width="222" height="222" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/FID-solo.png 222w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/FID-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Now let&#8217;s talk about FID, the vigilant enforcer of the Core Web Vitals gang. FID &#8211; or First Input Delay &#8211; is like the watchful guardian who ensures that every member of the gang is on their toes, ready to perform their tasks flawlessly. Just as an enforcer maintains order, FID measures the responsiveness of websites when users interact with them, helps us discern whether a website is swift and responsive or sluggish like a sloth on a serene Sunday morning. It&#8217;s like ensuring that each member of the gang is committed and ready to play their part. FID is the one who keeps everyone in check, ensuring a seamless web experience for all.</p>
<h3>Why do we use TBT to measure this?</h3>
<p><img loading="lazy" decoding="async" class="size-full wp-image-292 alignright" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/TBT-solo.png" alt="" width="222" height="222" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/TBT-solo.png 222w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/TBT-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Ah, TBT, the clock-man of the Core Web Vitals gang. TBT &#8211; or Total Blocking Time &#8211; is like the meticulous timekeeper who ensures that the gang&#8217;s heist—I mean, the website&#8217;s performance—is executed flawlessly and on time. TBT measures the time during which a webpage feels unresponsive, as if the clock has stopped ticking. Just as a well-coordinated heist relies on perfect timing, TBT ensures that websites don&#8217;t leave users hanging, waiting for pages to load or actions to be executed. It keeps the gang on schedule, ensuring that every second counts in delivering a smooth web experience.</p>
<h3>What is CLS?</h3>
<p><img loading="lazy" decoding="async" class="size-full wp-image-291 alignleft" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CLS-solo.png" alt="" width="222" height="222" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CLS-solo.png 222w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CLS-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Enter CLS, the guardian of stability within the Core Web Vitals gang. CLS &#8211; or Cumulative Layout Shift &#8211; is like the expert coordinator who ensures that every element of a webpage stays put, just as a successful heist relies on keeping everything in its rightful place. CLS measures unexpected layout shifts, preventing elements from moving around and disorienting users. It&#8217;s the one who ensures that people don&#8217;t move during the robbery—I mean, while they&#8217;re browsing the website. CLS strives to create a stable and consistent experience, where users can focus on the content without being caught off guard by sudden changes.</p>
<h3>What is CrUX/page user experience?</h3>
<p><img loading="lazy" decoding="async" class="size-full wp-image-290 alignright" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CruX-solo.png" alt="" width="222" height="222" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CruX-solo.png 222w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/CruX-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Last but certainly not least, we have CrUX, the elder, mastermind and leader of the Core Web Vitals gang. CrUX, also known as ‘Chrome User Experience Report’, is like the brilliant strategist who plans it all—their ultimate goal being to provide users with an exceptional web experience. CrUX collects data from real users&#8217; browsing experiences, analyzing their interactions and feedback. It&#8217;s like having the gang leader&#8217;s inside information, allowing us to understand how websites are perceived and experienced by the masses. With CrUX, the gang can fine-tune their operations, ensuring that every detail is optimized for user satisfaction. CrUX is the driving force behind the gang&#8217;s success, providing valuable insights into the page user experience.</p>
<h3>Conclusion</h3>
<p>In the thrilling world of web performance, the Core Web Vitals gang has emerged as the ultimate force for success. By cracking the code of Core Web Vitals (CWV) and implementing their strategies, websites can now achieve the ultimate goal: better rankings and securing a spot on the coveted first page of search results. CWV revolutionized the digital realm by advising users to ensure their websites load swiftly, respond seamlessly to user interactions, meet timing expectations, maintain stability, and deliver an exceptional user experience. So, join forces with the Core Web Vitals gang and embark on a journey towards web excellence, where better rankings and the first page of search results await.</p>


Cracking the Core Web Vitals Code: Join the Gang’s Heist for First Page Domination

<p><strong>Greetings, fellow wizards and sorcerers! Today, we embark on a mystical journey through the enchanting realm of SEO. Brace yourselves as we unravel the secrets of the magical art of Search Engine Optimization and how it can help you conquer the formidable Google, the all-knowing wizard who rules over the digital domain.</strong></p>
<h3>Unmasking SEO &#8211; Unleash Your Spellbinding Powers</h3>
<p>Picture this: you&#8217;re a powerful wizard seeking to spread your magical prowess across the land. SEO, my dear enchanters, is the mystical potion that boosts your online visibility, ensuring that your incantations (or business) are discovered by the masses. It&#8217;s the art of conjuring the perfect combination of keywords, tags, and other mystical tricks to enchant Google and its hordes of web crawlers.</p>
<h3>Google, The Great and Wise Wizard</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-328" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard.jpg" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/google-wizard-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" />Ah, Google&#8230; The great and wise wizard. With its vast array of arcane algorithms and unfathomable spells, it reigns supreme over the digital realm. Google&#8217;s web crawlers, those tireless minions, traverse the land, scrutinizing every nook and cranny of the enchanted web. They evaluate the relevance and quality of incantations (websites) to determine their position in the mystical search rankings.</p>
<h3>The Importance of SEO &#8211; Defying the Wizard&#8217;s Wrath</h3>
<p>In this whimsical world of wizards and sorcery, the importance of SEO cannot be overstated. It&#8217;s your secret weapon to rise above the noise, bypassing the sneaky enchantments of your competitors. With impeccable SEO, your spells (or content) will receive the spotlight they truly deserve, attracting hordes of eager apprentices (or visitors) to your virtual domain. Now, let&#8217;s dig deeper into why SEO holds such power and influence in this digital kingdom:</p>
<p><b>Visibility &#8211; The Elusive Unicorn:</b> Imagine you&#8217;ve crafted an exceptional website, filled with captivating content and irresistible offers. But without SEO, it&#8217;s like hiding a dazzling unicorn in a remote forest. Good SEO ensures your website is discoverable and shines like a majestic beast in Google&#8217;s search results.</p>
<p><b>Organic Traffic &#8211; The Everlasting Stream:</b> With Good SEO as your trusted ally, brace yourself for a magical flow of organic traffic. Forget paying exorbitant sums for ads or resorting to desperate measures. Good SEO works its charm, attracting relevant visitors who are genuinely interested in what you have to offer.</p>
<p><b>Trust &#8211; The Precious Commodity: </b>When Google deems your website worthy of a high ranking, it bestows upon you the gift of trust and the coveted domain authority. Users see your website as a credible source, a beacon of reliability and expertise within the vast digital landscape. Good SEO weaves a tapestry of trust, forging enduring connections with your audience, and elevating your domain authority to new heights.</p>
<p><b>Conversions &#8211; The Holy Grail:</b> A website with Good SEO is like a sales wizard, turning visitors into loyal customers. With higher visibility, targeted traffic, and a trustworthy reputation, your chances of converting those curious wanderers into enthusiastic buyers skyrocket. It&#8217;s the ultimate digital alchemy!</p>
<h3>Beware the Dark Art of Bad SEO &#8211; Summoning the Court Jester</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-327" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester.jpg" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/09/jester-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" />But lo and behold, dear enchanters, there are those who dabble in the forbidden arts of Bad SEO. These mischievous jesters employ treacherous tactics in their quest for quick gains. Keyword stuffing, invisible text, and other dark incantations may temporarily deceive the wizard, but beware! The wizard&#8217;s wrath is swift and merciless, banishing those who dare to cheat the magical game into the darkest depths of search oblivion.</p>
<p>If you&#8217;re curious to delve deeper into the realm of Bad SEO and its nefarious tricks, follow this link: <a href="/blog/the-good-the-bad-and-the-ugly-seo-edition/" target="_blank" rel="noopener"><i><strong>The Good, The Bad, The Ugly: SEO Edition</strong></i></a>. But remember, tread cautiously and let this knowledge serve as a shield against the jester&#8217;s deceitful ways.</p>
<h3>Conclusion</h3>
<p>In the mystical world of SEO, Google is the all-knowing wizard, and SEO is the wand that empowers your online presence. By understanding the secrets of this art, you can navigate the digital realm with finesse, harnessing the powers of Google to your advantage. So, my fellow wizards, remember to practice the righteous ways of SEO, for it is your key to unlocking the gates of success in this wondrous world of wizardry and digital wonders. May your spells be powerful, your rankings high, and your online kingdom thrive!</p>


What is SEO and why is it important? A Wizard’s Guide to SEO Sorcery for Online Success

<p><strong>Saddle up, pardners! We&#8217;re about to embark on a wild journey through the vast digital landscape of SEO (Search Engine Optimization). It&#8217;s a tale that&#8217;ll make you holler &#8220;yeehaw&#8221; and keep you on the edge of your seat, just like a classic western flick. So strap on your spurs and get ready to meet the Good, the Bad, and the Ugly of SEO practices.</strong></p>
<h3>The Good: Riding High in the SERPs</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-351" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good.jpg" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-good-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>First, let&#8217;s mosey on over to the territory of Good SEO. These folks know how to make a website shine brighter than a Texas sunset. Their tricks and techniques rope in more eyeballs, wrangling websites higher in them SERPs (Search Engine Results Pages) and reaching more users than you can shake a rattlesnake at.</p>
<p>Good SEO wranglers start by corralin&#8217; them images. They compress &#8217;em like a cowboy squeezin&#8217; into a pair of tight jeans, making &#8217;em lighter and loadin&#8217; up faster than a wild stallion. And y&#8217;know what? They even add a fancy thing called &#8220;Alt text&#8221; to them images. That&#8217;s like a brandin&#8217; iron for search engines, tellin&#8217; &#8217;em what the picture&#8217;s all about.</p>
<p>Lazy-load or async loading, now that&#8217;s a nifty trick. Good SEO knows how to use it like a smooth gunslinger drawin&#8217; his pistol. It means the images load up only when the user is fixin&#8217; to see &#8217;em, savin&#8217; precious time and makin&#8217; the whole website experience smoother than a whiskey on the rocks.</p>
<p>When it comes to the technical backbone, Good SEO ain&#8217;t no slouch. They ride the digital range, ensuring every corner of your website is fortified for success. Just like a skilled blacksmith, they emphasize the significance of meta tags – the web&#8217;s signposts, guiding search engines through your site&#8217;s intricacies. Like a well-crafted saddle ensures a smooth ride, meta tags ensure your website&#8217;s structure is as snug as a boot on a cowboy&#8217;s foot.</p>
<p>But that&#8217;s not all, partner. Good SEO wranglers understand the dance of rich results. These are like search result gold nuggets, catching users&#8217; attention like a glint of gold in the sunlight. By expertly structuring your content, Good SEO makes your website stand out, more alluring than a shimmering mirage in the desert.</p>
<h3>The Bad: A Stampede of Underhanded Tactics</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-350" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad.jpg" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-bad-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Now, let&#8217;s saunter on over to the treacherous terrain of the digital desert, where the Bad SEO varmints roam like tumbleweeds in a gusty wind. These hombres don&#8217;t play by the rules; they&#8217;re like crafty coyotes, always lookin&#8217; to outfox the system. But mark my words, partner, their actions will lead them down a path as barren and unforgiving as a parched wasteland.</p>
<p>Bad SEO likes to play hide and seek with the search engines. They&#8217;ll use invisible texts, tryin&#8217; to outsmart &#8217;em. But here&#8217;s the kicker: search engines ain&#8217;t blind. They&#8217;ll see right through that trickery, and Bad SEO will find themselves starin&#8217; at a dead-end canyon.</p>
<p>Then there&#8217;s the issue of keyword crammin&#8217;. Bad SEO thinks they&#8217;re slick, tossin&#8217; in more keywords than a cattle rancher has cows. But y&#8217;know what happens? The search engines will brand &#8217;em as outlaws and bury &#8217;em deeper than a gold mine.</p>
<p>And last but not least, we got ourselves the Doorways. These here are pages that Bad SEO creates solely for the purpose of trickin&#8217; the search engines. They&#8217;re like mirages in the desert, promisin&#8217; somethin&#8217; good but deliverin&#8217; nothin&#8217; but sand. Search engines will catch on, and Bad SEO will find themselves kicked right outta Dodge.</p>
<p>We almost forgot about these two sneaky critters lurkin&#8217; on the outskirts of the digital frontier: Negative SEO and Misleading Redirects. These troublemakers ain&#8217;t no strangers to causin&#8217; chaos and confusion, but let me give you the lowdown on their schemin&#8217; ways.</p>
<p>First up, there&#8217;s Negative SEO – a cowardly move that some outlaws attempt to pull. Picture this: one desperado slinging a bunch of unnatural links at a rival&#8217;s ranch, hopin&#8217; to get &#8217;em in a heap of trouble with the search engine sheriffs. But don&#8217;t be fooled, partner. Google&#8217;s got a keen nose for sniffin&#8217; out these foul tricks, and they won&#8217;t hesitate to brand the schemers as outlaws themselves. It&#8217;s like throwin&#8217; dirt in someone&#8217;s eyes and expectin&#8217; to get away with it – sooner or later, the truth comes out.</p>
<p>And then we&#8217;ve got Misleading Redirects, them tricksters who play a dangerous game with search engines and wanderin&#8217; travelers. Just imagine ridin&#8217; down a path expectin&#8217; to find a cozy saloon, only to be faced with a prickly cactus. That&#8217;s what these redirects do – lead folks astray down the wrong trail. Google ain&#8217;t too fond of this hocus-pocus, though. They&#8217;ve made it clear that this kind of tomfoolery won&#8217;t be tolerated. So, if you&#8217;re aimin&#8217; to build a stand-up presence in this digital town, steer clear of these sly tactics. Stick to the righteous path, my friend, and you&#8217;ll navigate the wilds of SEO without stirrin&#8217; up a dust storm.</p>
<h3>The Ugly: Consequences of Crossin&#8217; Paths with Bad SEO</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-352" src="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly.jpg" alt="" width="1456" height="816" srcset="https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly.jpg 1456w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly-300x168.jpg 300w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly-1024x574.jpg 1024w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly-768x430.jpg 768w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly-1200x673.jpg 1200w, https://onerhinodev.wpengine.com/wp-content/uploads/2023/08/the-ugly-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Now, let&#8217;s talk about &#8220;The Ugly.&#8221; The Ugly is what happens when a website gets mixed up with Bad SEO practices. It&#8217;s like a tornado blowin&#8217; through a peaceful town, leaving nothing but destruction in its wake. In “The Ugly”, there’s not only remnants of &#8220;The Bad&#8221; deeds, &#8220;Base SEO&#8221; lurks on every corner, like snake oil salesmen, looking to make a quick buck without a care for the aftermath. Beware of the allure of &#8220;Base SEO&#8221;, my friend. It promises faster results, like a swift stallion at the starting line, but beware, for such speed may come at a cost. These hasty tactics might give you a momentary boost, but like a bucking bronco, they&#8217;ll soon throw you off balance and into a world of hurt. Not everything that shines is gold…</p>
<p>These bad practices lead to a website lookin&#8217; uglier than a two-headed rattlesnake. Search engines, like wise sheriffs, ain&#8217;t too fond of &#8217;em. They&#8217;ll paint your website with a brush of shame, turnin&#8217; it into a real eyesore, scarier than a rattlesnake with a bad temper.</p>
<p>The consequences of Bad SEO are nothing short of disastrous. Your once-promising website may wither away in the desert of obscurity, overshadowed by more reputable contenders. Search engines, like vigilant sheriffs, won&#8217;t turn a blind eye to these underhanded practices and might banish your digital presence to the hinterlands, leaving you lost and forgotten.</p>
<h3>Conclusion: Choose Your SEO Path Wisely</h3>
<p>So, my friend, beware of the Bad SEO desperados and the consequences they bring. Steer away from the Base SEO temptations and “The Ugly” is something that you will never meet. Engagin&#8217; in their dirty tricks will turn your website into a real eyesore, with rankings that plummet faster than a shot-down hawk. Instead, align yourself with the virtuous tactics of Good SEO, and your website will flourish like an oasis amidst the vast online wilderness. Uphold integrity, provide value, and deliver an exceptional user experience—these are the foundations of success that will lead you to the promised land of higher rankings, increased visibility, and a loyal audience.</p>
<p>Remember, in the realm of SEO, it&#8217;s not just about outranking the competition; it&#8217;s about nurturing your digital presence with authenticity and leaving a positive mark on the web. So, saddle up, set your sights on the horizon, and ride forth into the sunset of SEO, guided by the principles of “The Good” and steadfastly steering clear of the seductive allure of “The Bad”, &#8220;The Ugly&#8221; and the false promises of &#8220;Base SEO&#8221;. These are harsh lands compadre…</p>
<p>May your website thrive, your rankings soar, and your online journey be filled with triumph. Happy trails, partner!</p>


The Good, The Bad and The Ugly: SEO Edition

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<p class="text-pale-silver opacity-50 font-light text-[15px] leading-6">We’ve been helping businesses grow faster through superior web development since 2003. Imagine the possibilities with a team that not only meets your web tech objectives swiftly but also enhances your site’s Core Web Vitals for optimal performance and leverages Google Analytics 4 insights for data-driven growth.</p>
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