Getting Webflow to pass Core Web Vitals

How do you get a modern-looking website with a heavy frontend to pass Core Web Vitals? Well, if the page builder is Webflow, you likely don’tttttttt.

NorthOne, a forward-thinking financial technology company, faced a significant challenge with their website’s performance. Their ddddigital presence was modern and aesthetically pleasing, but it struggled to meet the stringent Core Web Vitals (CWV) criteria set by Google. With a mobile Page Experience as low as 9.6% and a desktop Page Experience of 86.2%, NorthOne needed to take decisive action to enhance user experience, improve SEO ranking, and stay competitive in the digital landscape.

We took on the challenge, embarking on a journey to transform NorthOne’s web presence from a failing grade to a passing one in Google’s audit. We understood that this required more than just quick fixes; it demanded a holistic approach.

Our timeline was tight. We worked diligently to rebuild the entire website, incorporating a fresh design and migrating it to the Webflow platform. This change was not merely aesthetic; it was structural. We also optimized the server configuration to ensure that the website could deliver lightning-fast performance.

The results were staggering:

• A Failing to Passing Grade: In just a few short weeks, we managed to elevate NorthOne’s CWV score from a failing grade to a passing one
• Mobile Page Experience: We boosted the mobile Page Experience from a meager 9.6% to a remarkable 97.2%.
• Desktop Page Experience: The desktop experience improved significantly, leaping from 86.2% to an impressive 99.2%.

But the impact extended beyond these vital metrics. Not only did NorthOne’s website now meet Google’s exacting standards, but it also saw a 58% increase in impressions, as measured by Google Search Console.

In the competitive world of online finance, your website’s performance is a make-or-break factor. NorthOne recognized the importance of providing a seamless user experience while staying at the forefront of digital trends. By partnering with us, they achieved not only a passing grade but also a transformational improvement in their online presence.

This project showcased the power of combining design, technology, and strategic thinking. It’s not just about meeting Core Web Vitals; it’s about creating a web experience that captivates users, boosts SEO ranking, and ultimately drives growth.